This client had very specific desires about how the home page should look. The large full-width image, with text that floats in immediately engages site visitors. Since the offerings of this company are pretty straight-forward, we used a lot of imagery and minimal text. Just enough to let visitors what they need to do to get a free estimate by uploading a picture of the damage they need repaired.
We also differentiated this company by sharing a little personal background on the company owner, giving visitors the chance to make a personal connection.